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Cradle to cradle remaking the way we make things

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Cradle to cradle remaking the way we make things

Michael Braungart, William McDonough
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A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce,
reuse, recycle" urge environmentalists; in other words, do more with
less in order to minimize damage. But as this provocative, visionary
book argues, this approach perpetuates a one-way, "cradle to grave"
manufacturing model that dates to the Industrial Revolution and casts
off as much as 90 percent of the materials it uses as waste, much of it
toxic. Why not challenge the notion that human industry must inevitably
damage the natural world?
In fact, why not take nature itself as
our model? A tree produces thousands of blossoms in order to create
another tree, yet we do not consider its abundance wasteful but safe,
beautiful, and highly effective; hence, "waste equals food" is the first
principle the book sets forth. Products might be designed so that,
after their useful life, they provide nourishment for something
new-either as "biological nutrients" that safely re-enter the
environment or as "technical nutrients" that circulate within
closed-loop industrial cycles, without being "downcycled" into low-grade
uses (as most "recyclables" now are).
Elaborating their
principles from experience (re)designing everything from carpeting to
corporate campuses, William McDonough and Michael Braungart make an
exciting and viable case for change.
년:
2009
출판사:
Random House;Vintage
언어:
english
ISBN 10:
140702132X
ISBN 13:
9781407021324
파일:
EPUB, 212 KB
IPFS:
CID , CID Blake2b
english, 2009
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